Intention

When I think of hospitality I always managed to gravitate toward Southwest Airlines. Now that I am in the heart of house I am certain that the people, the hospitality and the culture are real. And it happens with intention.

Intention is proactive and customizes the experience.

It is thoughtful, welcoming and inclusive. Excited for your arrival.

Intention is focused, specific and drives control. These are the values we live by and they will not be compromised.

It is attentive and observant. We appreciate and support you.

It is dedicated, devoted and makes an impact. We show up and are going to see this through.

Intention has heart. It is our DNA and our brand. It is all about the LUV because we truly care.

It is generous, with our time, our knowledge and our kindness.

Intentional hospitality is genuine, calculated and connects us. It is courageous, it takes ownership and is empowering. It is the difference between letting things materialize and choosing to create what you’ve always envisioned. It’s certainly the road less traveled but “where we’re going we don’t need roads.”